Introduction and Finding Your Passion
A little bit about myself, the course creator and how my own entrepreneurial experiences have inspired this course. Then onto talking about passion and doing what you love!
The importance of planning, your reasons "why" and basics, such as business name and target customer. A planning table is also included, to help layout plans clearly
The importance of being able to promote and sell your idea to others, including an exercise to help boost selling confidence!
A marketing multiple choice quiz, followed by tips on some of the various marketing methods used by companies and a tagline guessing exercise
To Profit or Not to Profit
Learning the basic P&L formula and going through some scenarios to put our knowledge of this formula into practice!
Getting started with what you have and using initiative in order to grow!
Feedback, Setbacks and Rejection
The importance of customer feedback and how to deal with rejection and "failure"
End of Course Quiz and Overview
Rounding up with education appreciation and a quiz to see just how much you've learnt throughout the course!
Who is Your Target Customer?
A “target customer” is the type of person that a company will expect will be most attracted to their service or product – and therefore most likely to buy from them. For example, a shop that sells baby clothes will have two main types of target customer:
- Expectant parents (pregnant women and dads-to-be)
Of course there will be other customers (friends and relatives who will buy gifts too), but the main customers are likely to be the two listed above.
Who is your target customer?
Here is a brief narrative about the target customer for The Bejewelled Academy’s after school clubs. It could be a he or she in my case, but for the purpose of the exercise I have called my target customer “Jane”
Jane is a headteacher at a school. She is passionate about her job and about being able to offer the best educational experiences and opportunities to her students. She is constantly on the lookout for new and creative ways to enrich her children in and out of the school day. She may have some clubs running at her school already – the typical homework and sports clubs, but she is looking for something new and unique to add to her offer of clubs and workshops. She is, like many other schools, on a limited budget, but his happy to invest in something that will have positive outcomes for the students and will also be of interest to parents.
There are many headteachers who could fit the above description, so this is the general profile of my target customer. I now need to use suitable marketing methods to reach my target customer and sell my service to them.
Using the worksheet below or your own document, write a narrative of your target customer. You can give them a name and include their interests, their personality, their day to day activities etc. You will find questions on the worksheet to help you:
Later, in the Marketing section we will go through different ways to market our product or service, so that you can make sure you are reaching your target customer.