Introduction and Finding Your Passion
A little bit about myself, the course creator and how my own entrepreneurial experiences have inspired this course. Then onto talking about passion and doing what you love!
The importance of planning, your reasons "why" and basics, such as business name and target customer. A planning table is also included, to help layout plans clearly
The importance of being able to promote and sell your idea to others, including an exercise to help boost selling confidence!
A marketing multiple choice quiz, followed by tips on some of the various marketing methods used by companies and a tagline guessing exercise
To Profit or Not to Profit
Learning the basic P&L formula and going through some scenarios to put our knowledge of this formula into practice!
Getting started with what you have and using initiative in order to grow!
Feedback, Setbacks and Rejection
The importance of customer feedback and how to deal with rejection and "failure"
End of Course Quiz and Overview
Rounding up with education appreciation and a quiz to see just how much you've learnt throughout the course!
What is a tagline?
A tagline is a very short catchphrase or slogan, especially used in advertising
For example, the tagline for the Bejewelled Academy is “Inspire, Create, Educate” – These three words express exactly what the company is all about in one very short phrase.
Another example is a tagline created by other students of The Kidpreneur Course. Their business idea was a company that designs and creates toys and household items to suit each customer’s individual requirements. Their tagline was “Grant a million dreams”
As we know there are many companies that we know and love, whose tag lines we also know very well. When a tagline does it’s job, it can be as effective as the logo and company name, meaning that if someone says that phrase, you will remember the company or brand straight away, or if you see the company’s logo or name, you will remember the tagline straight away.
Without checking online or asking anyone see if you can remember and write down the tagline for each of the images below:
Click on the link below to reveal the answers:
Taglines Answers (play the file and click for each answer to be revealed)
Based on what you have learnt about taglines, try to come up with a tagline for your company! Remember, to:
1.) Keep it short (up to 6 words as a guide)
2.) It should relate to either what you do, what you stand for, or what you want customers to feel or experience when they do business with you.