What is a tagline?
A tagline is a very short catchphrase or slogan, especially used in advertising
For example, the tagline for the Bejewelled Academy is “Inspire, Create, Educate” – These three words express exactly what the company is all about in one very short phrase.
Another example is a tagline created by other students of The Kidpreneur Course. Their business idea was a company that designs and creates toys and household items to suit each customer’s individual requirements. Their tagline was “Grant a million dreams”
As we know there are many companies that we know and love, whose tag lines we also know very well. When a tagline does it’s job, it can be as effective as the logo and company name, meaning that if someone says that phrase, you will remember the company or brand straight away, or if you see the company’s logo or name, you will remember the tagline straight away.
Without checking online or asking anyone see if you can remember and write down the tagline for each of the images below:
Click on the link below to reveal the answers:
Taglines Answers (play the file and click for each answer to be revealed)
Based on what you have learnt about taglines, try to come up with a tagline for your company!