YP FE: What’s in a Name?
When choosing a business name try to choose something that is not too difficult to spell. With internet and social media being the main platforms people use to search for businesses, it is important for you name to be easy to search for! Misspellings could lead to them finding another business and not yours!
Try to also relate your name to the nature of your business, so that when customers see or hear your business name they straight away have an idea of what your are selling or offering.
Take some time to think on and scribble down some ideas for business names, thinking about the following:
Is your name easy to spell and pronounce?
Does your name relate to the nature of your business?
If you have thought of a few different names but are not sure what to go for, why not put it to a public vote? You can ask your friends and family members and even people in the local community (other businesses etc) to vote for their favourite name. With permission and supervision you could also setup an online poll on social media, which allows users to click on their favourite name.
Next, we will look at the importance of selling in business